Managing your online reputation is paramount to succeed as a dental practice.
Unfortunately, even if you run an ethical practice… if the internet say’s otherwise, you’ll have to deal with the repercussions.
Today we’re going to explore 7 great ways to take-hold of your online reputation.
Use these ideas to keep your practice in the best possible light online.
1) Optimize Your Site For Your Brand Name
Taking control of your online reputation starts with your brand name. You need to make sure that your website dominates the search results for your brand terms (like your name, the name of your practice, and other specific terms.) Be extra careful to optimize the main pages of your website for brand terms as well as keywords. You don’t want to rank for lucrative keywords, if people searching for your practice can’t even find you.
2) “Be Everywhere” — Diversify Your Branding
Another way to dominate online reputation management is to appear on a variety of sites. Not only does this boost your SEO if you get links back to your website and social profiles, but this will help massively with controlling the reputation of your practice. Connect with other local business owners, bloggers, and “influencers” to see if you can contribute content for their site. This could be a blog post (relating to dentistry), audio or video feature, or even just an interview. Appear everywhere and your reputation will follow suit.
3) Dominate Multiple Social Networks
Similar to number 2, you need to make sure you cover all of the social media bases. Appear on Twitter, Facebook, and LinkedIn at the very least. Another good option is to show up on high-traffic dental websites that connect patients to providers.
4) Monitor Your Reputation Each Week
Take an active stance on your reputation management. Proactively search for keywords around your brand name each week. Watch out for any posts about you on news sites, blogs, or social media. Make note of any positive or negative comments. There are a number of services that monitor your patient reviews automatically – like DoctorHero.com.
5) Don’t Brush It Under The Rug — Reach Out
If there is an issue with a patient, and you end up with a very bad review (or post/article) written about your practice… don’t try to hide it. The worst thing you can do is try to brush the issue under the rug. It won’t work. Instead, reach out to that person and try to fix the issue. Make amends and try to change their perception of your practice. If it’s not possible, move on.
6) When In Doubt, Proactively Release Updates
Another great way to control your reputation is to release regular press statements. Just sending out press releases each quarter about updates to your practice can help manage what appears in search results. (Search engines tend to favor fresh content, so your newer releases will often push down any negative older articles.)
7) Be Reasonable
Finally, be reasonable with your expectations. Treat the online world just like reality — you aren’t generating views, clicks, and sales… you are interacting with real people. Keep your reputation good online because you actually want to help your patients — not for some ulterior motive.